Similar media products and target audience

To reaserch other similar media products we watched three thrillers and the jason bourne series


In Bruges

Minority Report

The jacket

the bourne series

these films are Thrillers / thriller sub genre's e.g action thriller, horror thriller and so on.

Out of these films only the Bourne series and Minority report sold well, the other two films were more niche market films, and so after a group discussion we decided to try and combine the two main genres of thriller together action and psychological thriller. we decided to implement this by centering the film around 'secret' agents so we could get action in and we also chose to have a no linear plot so we could implement so psychological thrills into the film. 

"The third in a series of spy thrillers starring Matt Damon took in $70.2 million last weekend" 

International Gross

$214,690,492

these quote shows the box office takings of the Bourn ultimatum, which is a spy thriller - much like ours - and the number is massive. this is how we targeted the main stream audience s they will associate "compromised" with the Bourne films and so they will come to watch the film, yet the more psychological thriller fans will also find the film appealing. The International gross is massive and we hope to tap into some of that, by creating a spy thriller.

In Bruges has a cult following that is ever expanding, many people like the stylized feel of the film and we have tried to incorporate this into our film with the framed shots and the snow on the ground. 

International Gross

$22,981,796

The international gross is not excessively high, bit it is impressive as the film was a British film and by using stylized shots, we hope to encourage some of the viewers of 'In Bruges' to watch 'Compromised' therefore widening our target audience.

We liked the way the Non linear plot was used in 'The Jacket'  to create the psychological thriller and we decided to incorporate that into our film through the dream sequence. 

International Gross

$9,151,847

As you can see the international gross is not high, it is relatively small, but I think that this is because it caters for a niche market, and our film is attempting to appeal to a wider audience, and the film could end up being a gateway for people to get into psychological thrillers.

The International Gross for Minority report is: $226,800,000. This is the biggest gross by far and the genre is classified as sci-fi, action thriller. we have created a psychological action thriller which should appeal to most of the minority report viewers.

We should therefore have a massive target audience and our film should appeal to a very wide audience of people, as we have seen what people like in a thriller film and what people do not like and we have tried to include and exclude these factors appropriately. shame i can't copyright it.... 

To research the target audience further we created a questionnaire, but the time scale would not have allowed us to ask and collate more than 30 questionnaires but the exercise would have been futile as it would only be 30 people of the potential target audience of hundreds of thousands. - the survey would not have encompassed enough of the target audience to make the results valid or worthwhile. the time that the data representation would have taken would have also consumed much needed editing and music composing time. If we had more time then the questionnaire would have been an excellent way of researching the target audience.